NUDGES

Project: N Euro-MED0200836 / NUDGES – NOVEL SUPPORT TOOLS TO MEDITERRANEAN GOVERNMENTS EXPLOITING BEHAVIOURAL INCENTIVES

Funding: under the INTERREG VI-B Program “Euro-Mediterranean Basin” 2021-2027. 

Total Project Budget: 599 940 euro

Budget Museum of Humor and Satite: 48 600 euro

Duration: 27 months (1st January 2024 – 31st March 2026)

Project partners: Organizations and associated organizations from Cyprus, Spain, Slovenia, Italy, Greece, Croatia, Bosnia and Herzegovina and Bulgaria.

Participants:

1. Larnaca and Famagusta Districts Development Agency (ANETEL), Cyprus – Lead Partner Organisation, associated organisation: KyklOIKOdromio

2. MUSOL Foundation, Spain, associated organisation: Madridejos City Council Valencian Federation of Municipalities and Provinces (FVMP)

3. Institute for Complex Development Solutions (eZAVOD), Slovenia, associated organisation: Municipality of Škofja Loka

4. University “G. d’Annunzio” of Chieti and Pescara (UdA), Italy, associated organisation: Municipality of Pescara

5. Aristotle University of Thessaloniki (AUTH), Greece, associated organisation: Municipality of Thessaloniki

6. Knowledge Network Ltd. (MZ), Croatia, associated organisation: EU Centar Adriatic

7. Development Agency of City of Prijedor “PREDA”, Bosnia and Herzegovina, associated organisation: Municipality of Prijedor

8. Museum of Humor and Satire (MHS), Bulgaria, associated organisation: Regional Association of Municipalities “Central Stara Planina”

Project mission: Promoting green living areas

Specific Objective RSO2.4: Promoting climate change adaptation and disaster risk prevention, resilience, taking into account eco-system based approaches.

NUDGES – or more precisely, “climate nudges” – are defined as intentional modifications of the people’s choice architectures that aim to alter citizen behaviours towards climate-friendly actions while maintaining their earlier alternatives.

The NUDGES Study proposal aims at demonstrating the feasibility of leveraging the territorial diversities and cultural commonalities of Mediterranean countries for the successful integration of “nudging” strategies into the urban climate change mitigation and adaptation policies of local, regional and national public authorities.
It will do so by delivering six proofs of concept, grounded on the results of 6 experimental pilots, each located in a different country of the programme area, whereby a PP and AP duo secure the active engagement of local public administration alongside citizens and communities.

5 of the 6 experimental pilots will be focused on the potential behavioural influence of collective sensorial experiences using Sight, Hearing, Smell, Taste and Touch; the sixth one will be transversal and focused on new generations.The Living Lab approach will serve as framework to ensure the needed level of realism and depth of engagement in experimentations by Quadruple Helix stakeholders.
In so doing we expect to fill in 3 main gaps in the current scenario:

1) between climate responsible attitudes and behaviours within the MED population,

2) the lack of knowledge at policy level, on the potential of climate nudges as alternative tools to regulatory changes and financial incentives to reach ecosystemic change and community resilience, and

3) the lack of evidence on the intertwining of cultural and behavioural aspects as relevant for the effectiveness, and efficiency, of nudging strategies.
A new and innovative, MED-wide community of interest will be created, paving the way to additional research action in this domain, in the framework of a dedicated Transferability Plan.

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