Category: NUDGES

NUDGES: THE POWER OF VISUALS

NUDGES: THE POWER OF VISUALSNUDGES: THE POWER OF VISUALS

Andrey Ryzhov, Russia, Public Opinion, 2019

Within the NUDGES project, The Museum of Humor and Satire is going to launch an artistic contest for the creation of designs aiming to nudge citizens into reconsidering the way we all reuse and recycle materials. The competition will be held in two age categories: adults and teenagers, and will allow the contestants to draw inspiration and knowledge from their participation in 3 different activities. 

The concept for this project stems from our expert observation (and concern) that the already-existing artworks on the topic of ecology are not necessarily funny and/or serve the purpose of inspiring people to take actions and make a change in their daily lives. Since The Museum of Humor and Satire is participating in the NUDGES project as the eyesight, by creating opportunities to show / face the real challenges we will metaphorically open the eyes of designers which will then open the eyes of citizens for the existing climate challenges through experience-based artworks. Together with this, we are expecting to plant the seed in the young generation by inviting teenagers (highly influenced by fast fashion and the waste it creates) to also participate with their ideas for designs. 

We are currently building the plane while we are flying or in other words – our pilot project will take off after Christmas. The nearest next step is, joined by our Associated Partner – RAM “Central Stara Planina”, to meet all our project partners for the first time face to face in beautiful Zagreb and get even more inspired and empowered for the power of visuals. 

Stay tuned for information about the contest launch!

Stefaan Provijn, Belgium, 2022
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NUDGES OR THE EFFECT OF SMALL THINGS IN THE BIG ТОPIC OF CLIMATE 

NUDGES OR THE EFFECT OF SMALL THINGS IN THE BIG ТОPIC OF CLIMATE NUDGES OR THE EFFECT OF SMALL THINGS IN THE BIG ТОPIC OF CLIMATE 

Dedicated to our desire to look for newer and newer ways to “greenify” our daily practices, in the first months of 2024 we joined NUDGES: a research project funded by the INTERREG Euro-MED program, which aims to show how Mediterranean countries can use behavioral strategies (“nudges”) to improve urban climate policies. The full name of the project is: “Euro-MED0200836 / NUDGES – NOVEL SUPPORT TOOLS TO MEDITERRANEAN GOVERNMENTS EXPLOITING BEHAVIOURAL INCENTIVES”, financed under the INTERREG VI-B Program “Euro-Mediterranean Basin” 2021-2027. 

8 partner organizations from 8 Mediterranean countries will jointly develop 6 proofs of concept that compare the effectiveness of promotion interventions against cultural activations based on emotional responses and sensory experiences covering sight, hearing, smell, taste and touch. The sixth proof of concept will have a cross-sectoral approach focused on engaging new generations. An innovative community of interest across the Mediterranean region will be formed to facilitate further research.

The project aims to address 3 key challenges: 

1) bridging the gap between climate attitudes and behavior in the population of the Mediterranean region; 

2) familiarizing politicians from the Mediterranean region with the potential effectiveness of climate nudges as tools for change and

3) offering evidence of the cultural and behavioral factors that influence the effectiveness of nudge strategies. 

The NUDGES project team is led by ANETEL (Larnaca, Cyprus) and the Famagusta Regional Development Agency. Our other partners are:

MUSOL Foundation from Valencia, Spain. They will promote a healthy lifestyle and reduce environmental pollution through activities with children and adults. The aim is to reduce the use of cars, increase walking and cycling.

eZAVOD from Ptuj, Slovenia. The intervention will include smell walks, aromatic dining experiences, culinary workshops and online surveys with people aged 10-40. The goal is to promote the consumption of local foods and reduce food waste.

G. D’Annunzio University of Chieti and Pescara of Chieti, Italy. They will create a Garden of Talents – a multifaceted educational and social project for teenagers with the aim of promoting positive emotions and well-being through various social activities and educational programs.

Aristotle University of Thessaloniki, Greece. They will create an “Awareness and Resilience” Program and an “appetite framework” for individuals above 18 to promote sustainable and healthy living practices.

PREDA – Prijedor City Development Agency, Bosnia and Herzegovina. Their intervention will be educational and awareness programs for children and their parents regarding pro-environmental behavior. The aim is to promote waste reduction, recycling and energy conservation.

Mreja Znanja from Zagreb, Croatia will lead the process of communication and dissemination of information related to the project.

The Museum of Humor and Satire – Gabrovo is the 8th partner in the project, chosen to focus on the sense vision through a creative concept called “The Power of Visuals”, which will be launched in early 2025. Associate partner of the museum in the implementation of the concept is RAM “Central Stara Planina”. 

Expect more details in our next post on the topic!

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